AnaФrame is the moniker of Lake Placid, NY based writer and artist Molly Gallegos. Projects completed include a visual identity, collateral design, and a portfolio website.
The identity for AnaФrame incorporates numerous aspects of Molly’s personality, interests, and pursuits to create a logo and visual system that expresses what makes her and her work unique. The typography references Russian design, language, and literature while the mark is inspired by Art-Deco architecture and design found in New York City. Finally, a personal nod to her love of traveling is accomplished with the inclusion of the toy duck silhouette which is an artifact from her adventures.
AnaФrame’s website serves as a home for Molly’s various artistic endeavors. Utilizing WordPress as the CMS for the site, the portfolio and content presented on it is easily updated and maintained.